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Terminal Y

Terminal Y

The Digital Business Magazine

  • Sapere aude
  • Urbi et orbi
  • Autoren
    • Kim von Ciriacy
    • Marcel Möller
    • Alina Pfänder
    • Melina Rudigkeit
    • Tim Scharmacher
    • Adrian Smiatek
    • Thomas Becker
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Schlagwort: planning

Business communication is an interdisciplinary task

Business Communications Planning: A Prime Example of Interdisciplinarity

5. Januar 2021 terminal-y Sapere aude, Sapere aude Aufmacher

Planning – so what? Planning seems to be a pretty simple thing. If we know, where we are and if we know where to go, planning paves the way from here to our destination. Planning defines the steps we have to take to reach our goal. It’s as simple as

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Strategic Marketing. What is it? What is it good for?

Strategic Marketing

25. September 2019 terminal-y Sapere aude, Sapere aude Aufmacher

Question: What is strategic marketing? Answer: Strategic marketing is a long-term planning approach for creating customer values to achieve a sustainable competitive advantage. That’s really simple. But just understanding the words of a definition is not the same as understanding the meaning of a definition. This is reality for any

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Terminal Y. The Digital Business Magazine

Über Terminal Y. The digital business magazine

Terminal Y ist ein Magazin für die digitale Wirtschaft. Wir schreiben und sprechen über news & truth unserer Zeit.

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